I have worked as an Industrial Designer for nine years, the last five of which were spent working for SOS Print & Media in Sydney. Whilst I am happy in my current role, I am looking for new challenges.
I have a Bachelor of Design in Industrial Design (Honours) from the University of Technology, Sydney. My honours design project received the bronze award in the 2009 Australian International Design Awards (student section) and was subsequently exhibited in the Powerhouse Museum, Sydney.
I have extensive knowledge of various materials and manufacturing processes and am skilled in the use of Adobe Ilustrator, Indesign, Dimension, Photoshop, SolidWorks 3D modelling, Maxwell Render, Engview Systems 3D POS Software.
My particular area of expertise concerns the conceptualisation, design and production of Fast Moving Consumer Goods (FMCG) POS. I have worked closely with high-end clients and leading agencies on large campaigns upward of 1 million dollars, which have provided me with many opportunities to develop and refine my skills and knowledge in the marketing and print industries. To date, I have designed and produced over 10 million dollars in FMCG material for the major grocery retailers of Australia.
Prior to SOS Print and Media, I worked on many retail signage campaigns for Rare Space (Ondemand’s sister company) who produced print media Australia wide for Vodafone, Westfield and other majors.
EDUCATION
UNIVERSITY OF TECHNOLOGY SYDNEY
Bachelor of Design in Industrial Design
(WITH HONOURS)
TAFE NSW
SOUTH WESTERN SYDNEY INSTITUTE
Diploma of Product Design
(WITH DISTINCTION)
TAFE NSW
SOUTH WESTERN SYDNEY INSTITUTE
Certificate 4 Design Fundamentals
AWARDS
2012 POPAI AWARD - TEAM AWARD
Innovative Short run Category - Bronze
2009 AUSTRALIAN INTERNATIONAL DESIGN AWARDS
James Dyson Award Bronze
CORMACK PACKAGING STUDENT COMPETITION
Second Runner Up
TAFE NSW
Recognition of Excellence
Excellence in 3D design work (prototype design)
TAFE NSW
Design Excellence Award Completion of diploma
TAFE NSW
Achievement Award
Commended in 3D design (prototype design)
SKILLS
DIGITAL SKILLS
Adobe Photoshop
Adobe Muse
Adobe Illustrator
Adobe Acrobat
Adobe Stager 3D Rendering
SolidWorks (3D modelling software)
Maxwell Render (Photo Realistic Rendering)
Engview Systems 3D POS Software
Microsoft Office platforms
PRACTICAL SKILLS
Roland CAMM 1 Pro Vinyl Cutter
Arizona 660XT UV Flat bed Printer Operation for prototyping
ZUND 3200L Flatbed cutting ttable
Broad range of power tools
Extensive lathe work
Booth spraying
Cutters from band saws to metal guillotines
Rapid prototyping, SLS
CNC Milling Manual Milling
Laser cutting operation and data input preparation
Hand Routers
Bed routers
Acrylic benders
Magnetic benders
General prototyping techniques
Cardboard mock-ups
DESIGNER
Work closely with creative studios on large CCA campaigns
Design, prototype and test many instore 3D displays for major retailers such as Woolworths, Coles, IGA and many independents.
Design and implement internal strategies for effective work flow practices.
High level of Adobe Creative Suite use, InDesign and Illustrator Photoshop. (8+ Years)
2 years’ experience in small and large format pre-press.
Collaborated and developed signage solutions for blue chip clients.
Initial hand sketch concept development.
Concept development through digital 3D and 2D mediums.
Work closely with Brand Guidelines and clients’ briefs.
Active attendance during initial site surveys and client meetings.
Briefed and debriefed colleagues on various projects.
Designed and produced material samples and prototypes for potential solutions.
Provided preliminary artwork and in-situ images.
Built and established strong rapports with clients, manufacturers, suppliers, contractors and work colleagues.
Technical Drawings for fabricators and manufacturers.
Worked closely with production and installers.
PRODUCTION MANAGER
Managed in-house production.
Managed external fabricators, suppliers and manufacturers.
Oversaw production of project prototypes and material testing.
Active interests in emerging material technologies and products.
Production and prototype costing.
Oversaw production from concept through to delivery on multiple projects.
Visited and developed site briefings prior to prototyping production, installation and delivery.
Develop installation plans, teams, signage, tools and machinery.
Oversaw dispatch.
PROJECT MANAGER
Built and established strong rapport with clients, manufacturers, suppliers, contractors and work colleagues.
Managed all project correspondence with clients, arranged and attended site meetings.
Briefed and debriefed project plans and directions to colleagues.
Built and developed signage solutions with production.
Managed project costing and strict budgeting.
Managed digital and tangible prototypes from conceptualisation.
Managed and oversaw production.
Managed and oversaw installation.
Managed flights, hotels and relevant hire.
Oversaw project quality from production to installation.
Organised and implemented all required legal forms and documents from Site Specific WHS to RTA notifications.
Assisted and maintained client rapports through after sales contact and maintenance.
Flew interstate when required to manage contractors, suppliers and installation teams.
INSTALLATIONS
Organise equipment, tools, hire equipment, print media, Substrates, site access RTA Notifications
Coordinate installations teams to various projects
Installed Acrylic, lightboxes, SAV’s, Re-board, foam PVC graphics, Dibond, Stencils, Snap frames, Frost Vinyl Windows
PRIMARY RESPONSIBILITIES
CCA Structural POS Designs
Meet with client and graphic design agencies for new campaign briefing.
Plan & develop ideas and possible manufacturing methods within the cardboard industry but not bound to.
Develop ideas in 3D software – Engview Systems
Apply conceptual campaign artwork to 3D models
Present rendered artworks to client and design agencies – develop further where requested
Run white sample prototypes to explore ideas internally on OCE ZUND cutting table
Send samples to client and design agencies to align requirements and develop further where necessary.
Ensure current sample designs are optimal for final large production methods
Write up and produce production specifications for internal or outsourced suppliers.
Manage production of all POS from anywhere over1-4-week period ensuring deadlines and quality is meet.
OTHER RESPONSIBILITIES
Maintain 100% accuracy in distribution of over 200 CCA campaigns approx. 150 allocations each campaign totaling over 30,000 individual shipments. With the use of applications such as data management within Adobe InDesign.
Design and Project manage internal CCA office graphic fit outs throughout Australia such as $35,000 North Sydney Head office Pembertons Cafe
Oversee technical issues within the Large Format department from machines on the floor to prepress department.
Assist colleagues with other client related POS from packaging to signage.
Assist in the development of SOS large format and POS capabilities through meetings procedures and team development.
EMPLOYERS PAST AND PRESENT
DIRECTOR - BOWRAL SIGNS 2022 - CURRENT
Lachlan Meeks
SELF EMPLOYED - POPPD Displays 2020 - CURRENT
Lachlan Meeks
INDICIA WORLDWIDE 2020 -2020 - CURRENT
Meredith Pollock
SEMCOM VISUAL COMMUNICATION 2019 - 2020
Joseph Sgambellone
SOS PRINT & MEDIA 2015 -2019
Lee Abrahams
RARE SPACE - 2010 to 2015
Damian Nicholson